This is a common and comforting refrain I tell my coworkers and closest friends, when their project is running late, when things fall through. It's good to remind yourself that, despite a creative failing, it won't cost anybody their life. So ease up on yourself.
But this bit of wisdom has another purpose, too. What happens when, at the outset, you remember that no matter how badly it goes, nobody is going to die? No matter how bold, how questionable, how unpopular your idea may be, it's not going to cost you or anybody else their life. "They can't eat you," Bob Parsons once said.
So, why not do something crazy that just might work? Nobody's going to die.